Update via Collective Action for Safe Spaces: “BareMinerals by Bare Escentuals just let us know over Twitter that they will STOP using their sexist, pro-street harassment signs at women’s marathons.
BUT IT’S NOT OVER YET.
We want a formal apology and a promise not to degrade women runners and support street harassment and objectification. Please keep tweeting and sharing!”
“At the Nike Women’s Half Marathon in DC on April 28th, 2013, BareMinerals by Bare Escentuals enlisted a group of fraternity brothers to hold up inappropriate and sexist signs to promote their Go Bare Tour of America. Signs that say “You Look Beautiful All Sweaty,” “Hello Gorgeous” and “Cute Running Shoes” have no place at women’s running races because they trivialize women’s athleticism and echo the street harassment that women endure each day….It turns out the signs are part of BareMinerals by Bare Escentuals’ “Go Bare” campaign and tour of America.” – Change.org
UGH. As if it isn’t enough that women runners face so much street harassment (and the fear of sexual assault, abduction and murder) when we train, now women may have to face it during some races?! Women runners are not trying to look beautiful sweaty, we’re trying to exercise, push our bodies, and achieve goals.
At the end of a long race, someone holding up a sign of encouragement can feel really great — but not a sign with a message that reinforces sexism or tells women that no matter what they achieve, it’s only their looks that matter!
Sign Sara Alcid’s Change.org petition & here’s a sample tweet “Dear @bareMinerals: Women didn’t run the @runnikewomen marathon 2b objectified & leered at by random men http://tinyurl.com/cr3dyat #GoBare”
Read More: Sara wrote a guest blog post about the Go Bare campaign for Collective Action for Safe Spaces.
