Tyler Bradley, Michigan, USA Blog Correspondent
YouTube star Melissa Hunter is an online sensation, with 186,000 subscribers, and her biggest hit video reached the digital viewing screens of more than 2.25 million, just last week. This video hits the point home on catcalling by examining what an adult Wednesday Addams would do.
This series features many comedic videos, several hinting at women’s issues, tackling reproductive rights, one night stands, and internet dating, but nothing has been so direct in terms of activism as the street harassment video.
This sketch demonstrates how Hunter visualizes Addams Family character Wednesday would respond to street harassment.
In this video, two stereotypical dudebros call at her, “You’d look a lot prettier if you smile,” and obscene phrases.
Then Wednesday Addams appears at the home of the two catcallers to confront them. At first, the two are convinced she has come to repay the compliment in a consensual way, but she has something else up her black Victorian-age sleeves.
Wednesday brings in three of her most masculine and muscular friends — not to physically harm them, but to compliment the harassers all day long.
The men engage in ironic conversation, twisting their actions against them. “They’re not welcome in our house,” they rant, expressing their concern that the compliments are unwanted and a form of harassment.
After the harassers threaten to call the cops, Wednesday tells them, “Most forms of verbal assault on public property are perfectly legal – isn’t that just twisted?”
She nails the coffin with her last quote, “Cheer up. You’d be prettier if you smiled.”
Similar to social experiments like “When did you choose to be straight?”, Adult Wednesday Addams reverses their argument by using their excuses against them.
Fighting fire with fire against sexual harassment by gender role reversion usually results in reinforcing gender stereotypes, like Buzzfeed’s “If Women Catcalled Men” or Funface’s “Women Catcalling Guys.” Hunter avoids this by not showing the different unwanted compliments her three friends would have said, with the exception of the heavy breathing by Bob.
It may alienate the male audience by depicting such a stereotypical hyper-masculine duo, making them less relatable to those participating in the institutional harassing culture. But, I don’t think Hunter should be too concerned. Creating parodies of fictional characters with strong cult followings can push the extremes of how viral a message can go, and this is just what Hunter has done.
Buzzfeed Video recently proved this is successful after releasing a strong feminist piece by creating a social justice parody of Harry Potter from Hermione’s perspective. They also address catcalling in this video, by the way. This video, much like Hunter’s, increases the viral state of a video, just by incorporating fictional figures with cult followings.
The lesson we’ve learned from Hunter is that popular culture is an excellent venue of advocacy and activism. They offer relatability in terms of massive followings, they’re comedic, and they help advance under-recognized causes.
Thank you, Melissa Hunter, and let’s hope you bring more of your third wave feminism to your future uploads!
Tyler is a senior majoring in graphic design at Saginaw Valley State University and plans to undertake a graduate program in higher education in the fall. Follow Tyler on Twitter, @MysteriousLuigi.