UK: This Doesn’t Mean a Yes Campaign

“A short skirt is not a yes.
A red lip is not a yes.
A wink is not a yes.
A slow dance is not a yes.
A walk home is not a yes.
A drink back at mine is not a yes.
A kiss on the sofa is not a yes.
The only ‘yes’ is a ‘yes’.”

On the eve of International Anti-Street Harassment Week, our friends Rape Crisis UK teamed up with fashion photographer PEROU on new campaign #ThisDoesntMeanYes to dispel the myths around what constitutes consent. They photographed nearly 200 women and officially launched the campaign at www.thisdoesntmeanyes.com on April 15.

In their press release they wrote: “PEROU photographed women who were chosen at random in a pop-up street studio, capturing and empowering each individual in a composition that each felt natural to them. Our aim: to show through our collection of images, that no matter what a woman is wearing, she is never ‘asking for it’ and the mentality ‘she wants it’ is fundamentally wrong.”

Rape Crisis UK explained: ‘No one should be able to blame rape on a short skirt. A short skirt can’t talk – a short skirt can’t say yes’.

Join the campaign by posting your image on social media using #thisdoesntmeanayes.

The four women behind the campaign are: Nathalie Gordon is an Advertising Creative, Lydia Pang is a Creative Art Commissioner, Abigail Bergstrom is a Commissioning Book Editor and Karlie McCulloch is an Illustration Agent.