Launched this week for International Anti-Street Harassment Week, It’s A Big Deal campaign “aims to raise awareness about street harassment, worldwide.

“It’s also about getting men to talk about it, because they are directly involved and it affects them as well.

Most of the time not taken seriously, street harassment is seen as a joke or an inoffensive game. However, its consequences are much more important than we think. Street harassment is a sign of structural violence that exists toward women in most societies; it perpetuates gender inequality and is a source of insecurity.

Because it is the problem of everybody (women and men), we need to talk about it. It’s A Big Deal!

It’s A Big Deal campaign was born on the campus of the University for Peace in Costa Rica. It is a project realized by two students for a course in “Gender and Media”.