Watch this Fiat Super Bowl Commercial.

Oh haha, it’s soo funny (sarcasm): he stared at her, she caught him, she slapped him and teased him. Oh but she was actually a car!

The only thing this commercial accurately captures is a man thinking it’s okay to ogle and leer at a woman he doesn’t know on the street. This – and the related behaviors of sexual comments, groping, and stalking – happens all the time in public places and we are tired of it.

So hey, Fiat: First, women are not objects. Cars are. We are humans. Second, it’s very disappointing to see you create a commercial that promotes the sexual objectification of women and makes light of the ogling street harassers that too many women face in real life without their consent.

All men need to learn to treat women respectfully and like they are humans, not sexual objects. Commercials like yours counteract that and teach them it’s okay to sexually objectify women. And that is NOT OKAY.